Radio Personality - Producer
The voice and expertise of Ben Shields has brought the sound of local radio to the ears of the Highland Lakes for almost 20 years now.
“I enjoy being in a market like Marble Falls and the Highland Lakes,” he says. “You get to know your listeners and the local officials.”
A Hill Country native, Shields briefly left home to attend Stephen F. Austin University in the Piney Woods region of East Texas. While there, he called his first on-air ballgame and fell in love with play-by-play announcing.
“I always liked listening to games on the radio,” he says. “I always practiced when I was a little kid. I turned down the TV and called the games myself.”
After graduating in 2000, he headed back to the Hill Country, where he joined KHLB radio. Four years later, KHLB bought KBEY, and Shields stuck around.
When Victory Publishing Inc. and The Picayune purchased KBEY 103.9 FM in early 2013, they asked Shields to stay on. He and his wife, Andrea, with their new baby girl, Hadley, agreed.
In college, Shields began as a part-time board operator and an on-air talent at the school’s station, KSAU. He immediately knew it was what he wanted to do.
“It’s very intimate,” he says of the radio experience. “You can make it sound like it’s one-on-one contact with the listener.”
Which is why he thinks radio has endured as a medium despite the threat of television in the 1950s and the Internet today.
In 2004, Shields became the voice of Burnet High School athletics, handling the play-by-play responsibilities at locally broadcast games. He then added Llano High School, Faith Academy of Marble Falls and Liberty Hill High School coverage to his repertoire. In 2012, he took on the Marble Falls High School Mustangs.
Throughout the years, Shields has worked in every aspect of radio, including as a news reporter, an on-air personality and a producer.
“I like that I can do a variety of duties at the station,” Shields says. “It never gets boring.”
And though Shields can pick up any task at KBEY and run with it, he loves covering sports, especially football, the best.
“I enjoy seeing the student-athletes grow and achieve success over the years,” he says.
Kind of how Highland Lakes listeners have watched — well, heard — Shields grow and achieve success over the years.