VICTORY MEDIA

Family-owned Victory Media Co. Ltd. has delivered quality newspapers, magazines, and phone books to residents of the Highland Lakes for more than two decades. With the acquisition of KBEY 103.9 FM Radio Picayune in 2012, Victory Media added air waves to its many different ways of delivering the latest news in and around the Highland Lakes — FREE!

Victory’s ever-growing line of products includes The Picayune Magazine, KBEY 103.9 FM Radio Picayune, 101 Fun Things To Do in the Highland Lakes tourism magazine, The Picayune Area-Wide Phone Book, the DailyTrib.com, and 101HighlandLakes.com.

The groundbreaking Picayune Magazine, remains the foundation of the company, which has become greatly diversified and adaptable to satisfy a growing online and digital audience.

Victory Media continues to be a trusted source of news for the people of the Highland Lakes and a proven and successful partner with its advertisers.

The Victory office is located at 1007 Ave. K in Marble Falls and can be reached at (830) 693-7152. It is home to the following great media outlets:


As the flagship publication of Victory Media Co. Ltd., The Picayune Magazine prints and distributes more than 30,000 glossy magazines by mail and news stand each month.

Since 1991 when The Picayune began as a weekly newspaper, it has upheld its founding mission to foster a sense of community and keep readers informed on the news and events important to the Highland Lakes. Still free after all these years!

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As the newest member of the family, KBEY 103.9 FM quickly fit into the rhythm of news gathering and distribution. Housed at The Picayune headquarters on Avenue K in Marble Falls, KBEY also broadcasts from live remote locations around the area.

Along with radio personalities Ed Chandler and Kay Baker, the KBEY team includes news reporters from the Picayune Magazine and DailyTrib.com staff, sports reporter Jennifer Fierro, and traffic manager/sports reporter Ben Shields.

101highlandlakes.comThis website launched in Summer 2015 to serve as the online home for The Picayune and 101 Fun Things to Do in the Highland Lakes. It includes a regional events calendar, digital versions of its publications, the “Best Of” guide, a reservation system to book a stay, and all the stories of community events and happenings in the Highland Lakes. The website is a resource for locals and tourists alike for all things covering the Highland Lakes area of the Texas Hill Country.

The website 101HighlandLakes.com launched in 2015 to serve as the online home for The Picayune newspaper and 101 Fun Things to Do in the Highland Lakes magazine. The Picayune Magazine, which launched in February 2019, is the latest member of the 101HighlandLakes.com family. The site also includes a regional events calendar, digital versions of its publications, the “Best Of the Highland Lakes” guide, a reservation system to book a stay, and all the stories of community events and happenings in the Highland Lakes. 101HighlandLakes.com is a resource for locals and tourists alike for all things covering the Highland Lakes area of the Texas Hill Country.

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DailyTrib.com provides breaking and daily news online, in email newsletters, and on K-BEY 103.9 FM Radio Picayune. As a printed weekly newspaper, The River Cities Sunday Tribune, which stopped publication in November 2012, was named the best small newspaper in Central Texas. The goal and drive for perfection remains in place as the same award-winning news team reports on the Highland Lakes online and on the air.

Once a subscription-based newspaper, DailyTrib.com now comes free to its devoted readers in daily emails. Sign up now to keep in touch with life in the Highland Lakes. Or log on anytime to DailyTrib.com to find out what’s new in your community.

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A full-color, glossy magazine, 101 Fun Things to do in the Highland Lakes lists the area’s seasonal attractions and services with all the information readers need to go there and enjoy. More than 100,000 magazines are printed and delivered throughout the year. Publication is divided into two seasonal issues: Spring/Summer and Fall/Winter. Pick up 101 Fun Things To Do in the Highland Lakes magazine at hundreds of drop points throughout the area, including businesses, restaurants, and the Visitor’s Center at 100 Avenue G.

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The Picayune Area-Wide Phonebook is widely recognized as the go-to yellow-page directory for the Highland Lakes. It is distributed virtually everywhere to locals and visitors. Its colorful, glossy cover and smaller dimensions are some of the book’s many competitive features that make it easy to handle and keep at home or in a hotel room, a restaurant or a vehicle. The printed book also features its display ads on an interactive website at 101HighlandLakes.com. Click on Guide and look for the “More” drop down menus in red. You’ll find a guide for every section of the phone book with fully mobile advertising icons that allow users to make instant phone calls, get instant directions, and save as a list of favorites. It’s the phonebook of the future.


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