Jennifer Fierro

Sports Reporter

The bottom of the hour on KBEY 103.9 FM includes a sports break, and few are more eager to share those reports than reporter Jennifer Fierro.

Fierro has been a journalist with Victory Publishing for almost a decade and is privileged to be part of several award-winning staffs.

“Just like the teams I cover,” she says with a smile, “there’s no greater feeling on a professional level than winning the top team awards and sharing it with those who are there every step of the way.”

When the announcement came that Victory Publishing had acquired KBEY 103.9 Radio Picayune, Fierro viewed it as a natural progression in her career. She graduated from Abilene Christine University in 1997 with a degree in broadcast journalism.

“After spending years as a print reporter, adding radio just fit,” she says.

Perhaps one of Fierro’s strengths might be her knowledge of the history of Highland Lakes sports, which she began gathering decades ago thanks to being a graduate of Marble Falls High School.

After her stint at ACU, she worked as a sports reporter in New Mexico and was named managing editor at papers in Arizona and Boerne. She returned to the Highland Lakes in 2005 and saw that Victory Publishing was looking for a reporter.

“The Picayune sets the bar for community newspapers,” she said. “So it was a no-brainer to apply.”

Turns out, it was a good time to return to reporting. The Highland Lakes sports scene was exploding thanks to two starting college football players (Stephen McGee and Jordan Shipley), an NCAA middle-distance running champion (Leonel Manzano) and high school athletes who were making annual treks to state tournaments and meets year in and year out.

In many ways, Fierro has fulfilled much of her aspirations of covering the Olympics, national championships and the NBA thanks to the draw of the Highland Lakes. And she counts it a blessing to document the local high school sports teams each year. She can proudly say she remembers when many of those athletes got their start in elementary school.

“I don’t take for granted the opportunity of being a sports reporter right here in Burnet and Llano counties,” she said. “Growing up, I always knew this area boasted of some of the best athletes in the state. I’m happy these players are finally getting the credit they deserve.”

You can hear Fierro’s reports on KBEY 103.9 FM Radio Picayune at 6:30, 7:30 and 8:30 a.m. and 12:30, 4:30, 5:30 and 6:30 p.m. weekdays. She also provides video sports reports for and writes for The Picayune. She and fellow broadcaster/reporter Ben Shields will be providing live coverage of local high school sports teams throughout the year as well.

“I always wanted to do everything, and this place gives me the chance,” Fierro says.

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